Hello there, my name is Zoritsa
and I'm a
“Being able to improve the lives of people around us, through the power of great design!” – Mads @ Founder of IDF
What design means for me?
We are emotional human beings, so the real focus in design should be the value it provides.
The most favourite products we have are the ones that have a story or an emotional attachment. It’s the things that capture the heard, the mind and the body. It’s not about the Nike shoes, It’s about how they make us feel.
The best way to show what I mead is though examples that I find to be truly enspirefull for me: Nike/Asics, Beats by Dre, BBC Bus Stop , Coca Cola 007.
/ Education
Currently I’m specializing in user research, usability testing, contextual inquiry and much more. I found the best place for growing my skillset – IDF Community!
/ Work Experience
UI Designer
SoftUni
2022 (Project Based)
Building new pages for the SoftUni Platform is my part-time job, and I work closely with the marketing manager. The fascinating part is that I have to carefully stick to their design system, which is something I have never done before.
UI / UX Designer
Deploee ltd.
2021 – 2023
Currently we are developing a platform called Jemmworks. It’s about employee benefits and it is located in America. Our primary responsibility was to design the entire website as well as the three distinct wizards for the employer, employee, and merchants.
On the one hand, we had to consider the needs of the employees and develop a cutting-edge, user-friendly application that would assist them in striking a better work-life balance.
On the other hand, there were the employers and the merchants, whose major objective was to grow purchases. We will also be releasing an app for the employees around the middle of 2023. Without a doubt, this app is my favorite project so far.
Graphic & Web Designer
Arte Spa & Park Hotel
2018 – PRESENT
We improved the entire brand design by making it it more compelling and consistent. We created a whole new website, giving us complete access to the metrics that we did not have in the previous one.
We enhanced the UX design and increased the adaptability of the upcoming support. That caused a 50% reduction in the updating procedure.
/ Skills
As a UI / UX designer, I am excited by the prospect of putting new, creative concepts into practice and coming up with the best solutions for both the company and the client
As a UI / UX designer, I am excited by the prospect of putting new, creative concepts into practice and coming up with the best solutions for both the company and the client. My strongest personal traits include:
Empathy Multitasking Organized & Efficient Creative Unstoppable Learner Result & Detail Oriented
/ Hobbies
“The Universe Reveals it’s secrets to those who dare to follow their hearts!” – Ralph Smart
I define myself as a curious and passionate person who’s in love with nature, good books, sports and music. I believe that a truly fullfilth day is when you’ve inspired someone to be a better version of himself!
I love the occult and my favourite book is “Where are you going traveller” by I. Samuilova. That book inspired me to take the Camino de Santiago pilgrims journey.
“We’re not just here to take part. We’re here to take over.” – McGregor
I’m in love with fitness, boxing, running and jumping rope workouts. I’m trying to keep up the work – life balance with going to the gym every day. I also believe that the gym is a good place for finding a motivated circle of people.